Surveys and focus groups often serve as a foundation when developing assessment tools. Research is conducted to ensure that the developed programs and services, including competency and standards documents, meet the needs of the stakeholders. Canada’s Testing Company is able to provide sound advice on developing, implementing and completing surveys and/or focus groups.

Canada’s Testing Company can plan the survey or focus group session to target key concerns and to yield useful, unbiased results that will impact future examination development activities. In addition to paper-based surveys and face-to-face focus groups, Canada’s Testing Company can also design and administer computerized surveys and facilitate virtual meetings to provide a complete solution, including matters such as:
  • Objectives, stakeholders and sample groups
  • Concepts, variables and classifications
  • Framing and coverage of the target population
  • Survey design and pilot testing
  • Response rates and non-response impacts
  • Response collection and analysis software
  • Statistical analysis and reporting and
  • Documentation and use.
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